Trackable pigeons carrying special SIM card backpacks will ’Tweet’ the public’s messages across European borders.

Perfect Fools developed a through the line campaign driving sign ups on the waiting list for the desirable Fogg SIM cards.

The brand platform ‘Online beyond borders’ was created and brought to life by dramatizing the different online services used with mobile devices. Twitter became ‘Tweet beyond borders’ with mobile equipped carrier pigeons. The four pigeons delivering the tweets abroad went viral on social media, and traditional media wrote about them.

Client: Fogg       Agency: Perfect Fools       Role: Art Direction

A sketch that explains the luggage the pigeons was carrying with them on their journey.
Illustration by: Karl Nord