Betting companies communicate very similarly and have for a long time. We helped Unibet break free.
Free from the traditional format of communicating about winning or success. Away from “The Big Win”. And closer to the feelings connected with an ongoing game, match or bet. The excitement of the game is the fun thing in the long run.
Svenska Spel (Swedish Games) is the largest player in Sweden, with the advantage that other betting companies are not allowed to advertise through Swedish advertising channels. Our goal was to compete and take market share from the giant instead of fighting with the competitors, which were the same size.
We had a long and exciting cooperation since 2008 and in November 2012 Unibet became Sweden’s most highly considered brand.